Zolo Label Marketing Case Study

A contemporary women’s apparel and fusion wear brand offering stylish ethnic and western silhouettes for the modern Indian woman.

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Average ROAS on monthly campaigns

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Followers on Instagram organically

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Website sessions with 2.5x conversion rate

Services – Advertising, Branding & Design, Content Marketing, eCommerce, Influencer Marketing, Shopify, Social Media, Website Development

Location – India

The Brand

ZoloLabel is a contemporary women’s fashion brand blending ethnic charm with modern silhouettes. It offers stylish fusion wear that resonates with today’s confident and fashion-forward Indian woman.

From a fledgling fashion label to one of India’s top-selling fusion wear brands, we helped ZoloLabel scale 360°. With integrated marketing, marketplace onboarding, and strategic brand positioning,

Zolo grew from 0 to 33K+ followers, entered Nykaa & Myntra’s top brand charts, and expanded to 5 franchise stores across major cities.

Services Delivered

Tools & Technologies Used

THE RESULTS

ZoloLabel experienced exponential growth through a well-rounded digital and retail strategy. The brand grew organically from 0 to 33,000+ Instagram followers, driven by consistent storytelling and influencer collaborations. Our marketplace strategy helped Zolo earn top-selling brand status on platforms like Myntra and Nykaa Fashion. Performance marketing achieved an average ROAS of 4.8x, while the revamped Shopify store led to over 30K monthly sessions and a 2.5x boost in conversion rates.

With successful franchise expansion into five major cities—Jaipur, Mumbai, Delhi, Bengaluru, and Guwahati—ZoloLabel emerged as a rising indie favorite, frequently featured by top influencers and fashion media.