Overview: Why Sell on Myntra?
Myntra, owned by Flipkart Group, is one of India’s largest fashion and lifestyle marketplaces. With over 50 million monthly active users, Myntra dominates online fashion retail in categories like apparel, footwear, beauty, and accessories.
For sellers, Myntra offers:
- Premium customer base focused on fashion & lifestyle.
- High visibility through exclusive campaigns like End of Reason Sale (EORS) & Big Fashion Festival.
- Logistics support via Myntra’s network and Flipkart’s Ekart.
Myntra has positioned itself as a brand-first platform—making it ideal for D2C brands, manufacturers, and retailers who want to scale their online presence.
Myntra’s Marketplace Models
- PPMP (Pure Play Marketplace + Logistics or Carrier + “C + L”) – Seller stores, packs, sends to Myntra hubs or partner logistics; handling part of fulfillment; integration via partner order management systems.
- M-Direct (or Self-Ship / Myntra-handled Logistics and Storage) – Myntra takes more control: warehousing, packaging, quality check etc.
- Understanding which model applies to your business is critical, because it affects fees, SLAs, packaging, returns etc.
Benefits of Selling on Myntra & What Categories You Can Sell
Benefits
- Wide Reach – Millions of fashion-forward customers.
- Integrated Logistics – Hassle-free shipping & returns.
- Marketing Campaigns – Brand promotions during big sales.
- Trust & Credibility – Customers trust Myntra for quality products.
- Higher AOV – Fashion products generally have a higher average order value compared to other categories.
Key Seller Benefits
- Reach a 40M+ customer base with national coverage.
- Complete control over inventory, pricing, and catalog.
- Fast delivery through M-Express, boosting sales and satisfaction.
- Access advanced dashboards, analytics, and promotional tools.
- No payment gateway setup—Myntra handles payment processing.
- Secure, vetted seller ecosystem.
Categories Allowed on Myntra
Myntra primarily focuses on fashion & lifestyle:
- Clothing (men, women, kids)
- Footwear
- Bags & Luggage
- Jewelry & Accessories
- Beauty & Personal Care
- Home & Living (limited categories)
Note: Myntra does not allow unbranded or generic products. Sellers must have a registered brand or be authorized resellers.
Myntra Seller Eligibility Criteria
To sell on Myntra, you must meet the following requirements:
Who Can Become a Myntra Seller?
- Must be a legally registered business entity in India: Sole Proprietorship, Partnership Firm, LLP, Private Limited Company etc.
- Valid GST registration is mandatory.
- Bank account in the business name.
- PAN / Tax registration.
- For resellers of branded products: Trademark certificate of brand owner or a NOC / brand authorization.
- Product quality & packaging standards must meet Myntra’s guidelines. (No defects, accurate labelling, high‐quality images etc.)
- Principal Place of Business (PPOB) requirement: correct business address for legal/regulatory requirements.
Documentation Required for Myntra Seller Registration
Here are the documents you need:
- GSTIN (Goods and Services Tax Identification Number)
- PAN Card (Business / Proprietor)
- Bank Account details (Cancelled cheque / Passbook)
- Business Registration Proof (Company Incorporation / Partnership deed)
- Trademark Certificate (Brand ownership)
- Address Proof (Electricity bill, rent agreement, etc.)
- Product Images & Catalog details
| Document | Purpose / Notes |
|---|---|
| GST-IN Certificate | Proof of tax registration; mandatory for most categories. |
| PAN Card of Business Entity | Tax identification. |
| Bank account details & Cancelled Cheque | For payouts & reconciliation. |
| Business Registration Certificate / Firm Registration Proof | Proof your entity type. |
| Trademark Certificate OR Authorization / NOC Letter (if reselling another brand) | To avoid IP issues. |
| Product Images & Catalog Details | High quality, multiple angles, size charts, fabric/fitting details etc. |
| Signature of Authorized Signatory | For legal agreements. |
| Principal Place of Business Proof & Address Verification | For regulatory, tax, logistics purposes. |
Myntra Seller Fees & Charges (2025 Updated)
Myntra charges sellers based on commission + shipping + returns fee.
| Fee Type | Details | Approx. Range |
|---|---|---|
| Marketplace Commission | Depends on category | 15% – 25% |
| Fixed Closing Fee | Per order | ₹10 – ₹30 |
| Shipping Charges | Based on weight & zone | ₹40 – ₹100 |
| Returns/Reverse Logistics | If customer returns | 15% – 20% of order value |
| GST | Applicable on fees | As per Govt. norms |
Based on current (2025) public data and reported seller experiences, here are the typical fees. Note: Myntra may change commission/fees, so always verify with the Myntra Partner Portal before onboarding.
| Category | Typical Commission Rate* | Other Applicable Charges / Notes |
|---|---|---|
| Western Apparel & Casual Wear | ~ 4-5% | Returns / reverse logistics; packaging; shipping / fulfillment costs; possible penalties if quality / SLAs not met |
| Ethnic Wear (Sarees, Salwar Kameez etc.) | ~ 5-6% (sometimes slightly higher in competitive segments) | Similar additional charges; possibly higher return rates |
| Footwear | ~ 4-5% | Handling heavier packaging, logistic cost higher; certain SKU size/fit issues lead to more returns |
| Accessories & Jewellery | ~ 3-4% (varies) | If brand is high-value jewellery, BIS/hallmark requirements, authenticity checks etc. |
| Beauty & Personal Care | ~ 2-3% (for permitted items, non-cosmetics etc.) | There may be more compliance / certifications needed; stricter packaging & labelling rules |
| Home & Lifestyle | ~ 3-4% | Logistic & storage costs more; possibly stricter QC for fragility or decorative items |
* Commission here refers to the cut Myntra takes from the sale price (excluding shipping / taxes etc.).
Other Fees / Charges to factor in:
- Growth Enablement Fee / “One-time fee for new sellers**: Myntra applies a Growth Enablement Charge for new sellers once they start operations (not for registration per se). This is deducted from future payouts. The charge gives perks like better visibility, access to seller tools, ad credits etc. (Myntra Jabong Partner)
- Shipping / Fulfillment fees (depends on model: self-fulfil vs Fulfil-by-Myntra)
- Return / Reverse Logistics fee / Return processing costs
- Packaging / Quality Check / Labeling Costs
- Payment Processing / Settlement Cycle Delays
📌 Example: If you sell a shirt for ₹1,000, Myntra may deduct 20% commission (₹200), ₹40 shipping, and GST on charges. Net payout ≈ ₹730.
Step-by-Step Myntra Seller Registration Process
Here is a step-by-step process to become a Myntra seller, with tips to speed up onboarding.
Step 1 – Preparation
- Ensure you have the business registration, GST, PAN etc. ready.
- Build sample products / product images; prepare catalog (styles, SKUs) with high quality visuals.
- Understand which category/categories you will sell in. Some categories need additional approvals.
- Determine fulfillment model (self-ship, Myntra-handled, hybrid).
Step 2 – Apply via Myntra Partner Portal
- Go to partners.myntrainfo.com/Register (Myntra Jabong Partner)
- Fill in basic business details: legal name, address, principal place of business, contact info.
- Verify mobile / email OTP.
- Upload required documentation (GST, PAN, bank proof, trademark / authorization if applicable).
Step 3 – Growth Enablement & Plan Selection
- Once accepted, you’ll encounter the Growth Enablement Charge options (if applicable). Choose the plan that fits your launch scale. Ad credits and visibility are often tied to this.
Step 4 – Category Approvals & Product Listing
- After registration, category approvals happen. Some categories have stricter criteria.
- Product listings: upload catalog, assign correct attributes (size, colour, material), high-resolution images.
- Ensure compliance with packaging, labelling, image guidelines.
Step 5 – Quality Check & Product Live
- Myntra performs quality checks. An article noted that this may take some time (multiple weeks) depending on the category and completeness of documents.
- Once quality and catalog is approved, your products go live.
Step 6 – Fulfillment, Orders, & Payments
- Begin fulfilling orders per model. If using Myntra’s logistics or fulfillment service, follow their SLA, packing, labeling etc.
- Regular monitoring via the partner dashboard / insight tools.
- Settlement / payout cycles: After order delivery & confirmation, Mysntra deducts commission etc. Pay‐out usually within some days post-delivery (varies by inventory / model).
How to Grow Your Business on Myntra
Once you’re live, following strategies help in scaling and improving visibility, sales, and profitability.
Optimize Product Listings
- Use keyword research in titles & descriptions: include fabric, fit, style, gender, season (e.g. “Women Cotton A-Line Kurta”)
- Use bullet points, size charts, care instructions
- Multiple high-quality images, different angles (front, back, side), people (models) vs flat lay
Maintain Quality & Low Return Rates
- Quality check before shipping
- Accurate product descriptions
- Good packaging to avoid damage
- Process returns well & learn from feedback
Use Advertising & Promotions
- Myntra’s ad tools / Product Listing Ads / banners / app campaigns
- Participate in the curated & flash sale events (EORS, festivals etc.)
- Use discount strategies without eroding margin too much
Manage Inventory & Fulfillment Efficiently
- Ensure stock availability; avoid stock outs
- Use faster logistics / fulfillment model if possible
- Use real time inventory management tools
Monitor Performance & Metrics
- Key metrics include: On-Time Dispatch Rate, Order Defect Rate, Return Rate, Cancellation Rate, Customer Ratings etc.
- Aim to meet / exceed Myntra’s SLA / KPIs to avoid penalties or lower visibility.
Brand Story, Packaging & Customer Experience
- Strong branding helps: product packaging, presentation, fold & finish etc.
- Good unboxing experience; follow up on customer reviews etc.
- Build loyalty via consistent customer service
Myntra Seller Policies & Terms
It’s crucial for sellers to understand Myntra’s policies, to avoid suspension, delisting or penalties.
Terms & Conditions / Seller Agreement
- Seller must accept Myntra’s terms of use, seller partner agreement. Legal duties about product authenticity, quality, proper labelling, tax compliance etc. (Myntra)
Return & Exchange Policy
- Myntra has customer-friendly return / exchange policies. Sellers must accept returns in case of defective / wrong products etc. (Myntra)
- Some categories might have specific stricter return timelines.
Seller Protection Fund Policy
- Myntra’s SPF (Seller Protection Fund) protects sellers against damages or loss, returns issues etc. There are rules about how to raise claims.
Penalties and Non-Compliance
- If sellers fail on key metrics (high defect, late dispatch, poor quality, mislabelling), Myntra may impose penalties: lower visibility, warnings, withholding payment, or account suspension.
Intellectual Property & Brand Authorization
- If selling branded products, ensure trademark ownership or brand owner authorization. IP violation leads to legal issues & delisting.
Legal & Tax Compliance
- GST, accurate invoices, proper financial reporting, compliance with consumer protection laws.
- PPOB (Principal Place of Business) info must be up to date.
FAQs
Here are frequently asked questions & short answers:
H3: Can I sell on Myntra without GST?
No. GST registration is mandatory for most product categories. Without GST, your application is likely to be rejected.
H3: Is there a registration or listing fee?
No registration/listing fee per se, but there is a one-time Growth Enablement Fee for new sellers once they begin operating, which may be linked to ad credits / visibility.
H3: What is the commission that Myntra charges?
Typically ~ 4-5% for apparel, footwear etc.; Ethnic apparel may be a bit higher (~5-6%); accessories & beauty may have lower or varying commissions.
H3: How long does it take to get onboarded?
It can vary: in many cases 1-3 weeks for basic approvals, but quality checks and category approvals may take longer. In some articles, it’s indicated that Qikink etc. see registration + approval timeline of 15 business days in favorable case. During high demand or if documents/category verification delays, may be longer.
H3: What are the fulfillment models available?
Myntra offers self-fulfil / “seller handles logistics” as well as fulfilment through Myntra / partner / warehouses, “M-Direct” etc. Each has trade-offs: cost, speed, control.
H3: How are payments / settlements done?
After fulfilling orders and after delivery confirmation, Myntra deducts commissions, returns, reverse logistics etc. Then payouts are made to your registered bank account. There may be a delay (sometimes ~10-15 days or as per settlement cycle).
H3: Can individuals without companies sell on Myntra?
Typically no – must be legally registered business entities. Individuals will need to have a business registration (sole proprietorship etc.) and necessary legal/tax documentation.
10. Additional Tips for New Myntra Sellers
- Invest in Branding – High-quality packaging & product tags enhance customer trust.
- Track Analytics – Use Myntra’s dashboard for insights on top-selling products.
- Diversify Categories – Expand into footwear, beauty, or accessories for more sales.
- Leverage Social Media – Drive traffic to Myntra store from Instagram & Facebook.
Additional Tips & Latest Insights (Updates)
- Growth Enablement & Ad Credits: New sellers are being offered ad credit (e.g. ₹30,000 credits for a fee, or a higher package for more visibility). Choosing the right enablement plan can dramatically affect initial visibility.
- PPOB / Regulatory Address: Platforms like Myntra are stricter about legal addresses, place of business and proof of operations. Ensure that your PPOB matches registered legal address / GST address etc.
- Seller Metrics are under more scrutiny now: metrics like return rate, order defect, seller cancellation, on-time dispatch etc. have tougher thresholds. Monitoring and maintaining these is crucial for survival & growth.
- Logistics & Packaging costs rising: For sellers using Myntra-handled logistics or warehouses, storage fees, packaging standards are becoming stricter. High-quality packaging and efficient logistics can reduce returns and damage.
- Visual & Content Standards: With competition increasing, images, videos, lifestyle shots, accurate size charts are ever more important. Poor visuals / vague descriptions lead to high return rates, which adversely affect seller ranking.
- Special Programs / Initiatives: Myntra sometimes offers special programs (e.g. women entrepreneurs, sustainable fashion etc.) which may give additional exposure. Keeping an eye on these can give you an edge.
Conclusion
Selling on Myntra in 2025 is a profitable opportunity for fashion & lifestyle brands that meet the eligibility criteria. With its huge customer base, strong logistics, and trusted platform, Myntra can help businesses scale rapidly.
If you’re a brand owner, manufacturer, or retailer, registering as a Myntra seller is your gateway to building visibility and boosting sales in India’s thriving fashion e-commerce industry.
2025 Update: New Seller Features
- Partner University for training and compliance.
- Incentive Programs linked to commission reduction on eligible products.
- Women Seller Program (MynShakti): Promotes women-led businesses with dedicated support and training.
- M-Express Same/Next Day Delivery: Critical for improving sales conversion rates.
